Illustration
I love drawing and illustration, and have a particular interest in hand-drawn typography, sometimes adding simple animation for an extra layer of expression. It’s always exciting when design projects offer the chance to implement these skills and here are a few examples where I had the opportunity to do just that.
A series of illustrations for the law firm, MC, depicting Kiwis from all walks of life.
My role – Design Director: Concept development, illustration
Creative Director: David Storey
Creative team: Cube (installation)
Agency: Saturday
A self-initiated project encouraging staff to share pieces of personal illustration and artwork as a way of bringing to light previously unknown skills and talent across the design agency.
My role – Designer: Concept, hand-drawn typography, illustration, animation
Agency: Designworks
An internal campaign for Suncorp to encourage staff to send ad hoc gifts to customers for a range of reasons – to celebrate, console, apologise or reward. We created a series of illustrative type scenarios, along with the reminder to ‘make it brilliant’, as a fun and varied way to engage employees across multiple touchpoints.
My role – Senior Designer: Design, illustration, animation
Design Director: Mark Benseman
Agency: Designworks
A promotional piece for Saturday – wishing clients a happy holiday and showing the tides times of some of New Zealand’s most popular beaches.
My role – Design Director: Concept, design, hand-drawn typography, copywriting
Creative Director: Chris Gough Palmer
Creative team: Sarah Chen (design), Casey Oxenham (photography)
Agency: Saturday
A set of playful illustrations and slogans for Suncorp, to stimulate more thought about food waste and promote recycling within their canteen.
My role – Senior Designer: Design, illustration
Design Director: Mark Benseman
Agency: Designworks
A 3D illustration to demonstrate Oji Fibre Solutions’ circular economy, rendered in different materials to reflect those involved in the process. Originally created to feature in the Annual Report, it is now used as an ongoing asset across a variety of communications
My role – Senior Designer: Design, 3D illustration and rendering
Design Director: Mark Benseman
Creative Director: Jef Wong
Agency: Designworks
A self-initiated ‘anamorphic’ art installation in the Designworks lobby, created in painter’s tape from my life drawing sketch. The image appears distorted until viewed from the right perspective.
My role – Designer: Concept, illustration, design, installation
Creative team: Margarita Ianev (installation)
Agency: Designworks