Downer Recruitment Campaign
Downer already had great employees, and due to border restrictions following Covid-19, they had room for more. We created an campaign based on their internal brand, Own Different, welcoming diversity and encouraging employees to bring their whole selves to work. Playful copywriting and a shoot brimming with personality appealed to both site and office-based talent, at a regional and international level. Flexing across Downer’s various sub-brands, roll-out included digital, social media, print (newspaper and OOH) and radio.
My role – Design Director: Concept, design, copywriting, art direction
Creative Director: David Storey
Team: Kellie Pruden (artwork), Gina Wolfgramm (artwork)
Agency: Saturday
