Jazz Apple Brand Identity
Jazz Apple was already an established T&G Global brand, but it needed reinvigorating to connect better with global consumers. We created a fresh identity centred around the eating experience, expressing the varied sensations both visually and in multi-lingual messaging. A lively photoshoot meant imagery was unique and featured the real product. Packaging was meticulously thought-out, with consideration for printing process and display arrangement. The effect is a striking, joyful brand which stands out in its category.
My role – Senior Designer: Design, art direction
Design Director: Tan Desai/Michelle Dowd
Creative Director: Jef Wong
Agency: Designworks
