Video content is a popular client request, be it for a stakeholder conference, internal presentation or online presence. As lead designer on many video projects, my experience has seen me involved in multiple aspects including concept creation, storyboarding, illustration, script writing, talent selection, music curation, pre-production planning and direction of shoot, voiceover recording and animation. Often dealing with tight budgets and turnarounds, I work closely with videographers and animators to create results that delight audiences and make clients proud.
MoleMap Brand Video
MoleMap needed a piece of media to communicate their service, their social responsibility and their breadth of innovation. Launching at the annual shareholders’ meeting, this needed to appeal to both stakeholders and the general public. With an understanding of the big picture as well as the finer detail, we captured an up-to-date picture of MoleMap’s work. Filming new footage to combine with animation, we produced a content-rich video that tells a big story in just two minutes.
My role – Design Director: Concept, design, illustration, script copywriting, storyboarding, art direction of videography, animation direction, voiceover direction, music curation
Creative Director: Chris Gough Palmer
Team: Sarah Chen (design, animation), Chillbox (videography)
Agency: Saturday
Qontro Brand Video
As part of Qontro’s new brand identity project, we needed to create a video both to launch the change to staff and stakeholders, and to assist in sales pitches to potential clients. Using the platform graphic device as a theme for animation, we produced a top-level explainer video – a calm, reassuring overview, showing the product benefits and how they can help overcome typical business challenges.
My role – Design Director: Concept, design, copywriting, storyboarding, animation direction, music curation
Creative Director: Chris Gough Palmer
Team: Sarah Chen (design, animation)
Agency: Saturday
Whitefield 100 Years Video
In celebration of their 100th anniversary, Whitefield wanted a logo variation and video to feature on their website and form part of presentations. It needed to include present day proprietary footage as well as historical photography from their archives. We sought out other content to give context and structured the video across the company’s five upstanding qualities, using brand pattern, colour and an upbeat soundtrack to bring it to life.
My role – Design Director: Concept, design, copywriting, storyboarding, animation direction, music curation
Creative Director: Chris Gough Palmer
Team: Sarah Chen (animation)
Agency: Saturday
Law Society Membership Video
When the New Zealand Law Society changed their membership model to a paid subscription, they needed a video to explain the reasoning to existing and potential members. Provided with dozens of short clips and stills from recent events, we selected relevant pieces and wove them into animation to convey their messaging in a clear, compelling way.
My role – Design Director: Concept, design, copywriting (script edits), storyboarding, footage selection, animation direction, voiceover direction
Creative Director: Chris Gough Palmer
Team: Sarah Chen (animation)
Agency: Saturday