Qontro Brand Identity
This ERP platform needed an identity reset – a brand to reflect the excellence of the product and its proven performance. We took the brand to the next level, with an identity that includes a new name, look and tone of voice. We created a platform graphic device that can flex and transform, visualising how a reliable, solid foundation affords a business the freedom to expand and innovate. An extensive design toolkit allowed us to redefine every asset, rolling out the new identity across multiple channels and increasing brand awareness. Our work coincided with a refresh of the platform’s software, and collaboration with the app designer ensured that the new identity and app user interface felt congruent and aligned. Topped off with a launch event, we delivered a brand that affirms the quality of the product and creates the positive experience that customers expect and deserve.
My role – Design Director: Concept, design, copywriting (including video copy), storyboarding, animation, UI concept design & direction, animation direction, music curation
Creative Director: David Storey/Chris Gough Palmer
Team: Sarah Chen (design, animation), BBT (UX/UI/web development)
Agency: Saturday
